We have an exciting playground for the development of many green and sustainable solutions by using electric potential to force thermodynamically demanding and kinetically impeded processes to occur under moderate, near-ambient circumstances. These electrochemical technologies have already advanced significantly, which is encouraging new, intense research in the field on a variety of subjects, from conventional electrowinning and chlor-alkali electrolysis to potential applications in electrosynthesis and energy-transformation processes in the future. Instrumental and theoretical advancements push the limits of our knowledge and produce new insights into electrochemical systems, barely quenching our thirst for knowledge and leaving us breathless for many years to come. Innovative techniques, such as those utilising artificial intelligence, sophisticated simulation techniques, and operando analysis with light, electrons, and neutrons, help us understand, for example, the activity of peculiar molecules that arrive at the electrode surface (transport), settle down (adsorption), and shake hands (reaction), or the shifting of ions from the anode side to the cathode side when storing energy in a battery.